For people who like drinking coffee, Starbucks is a well-known name. The name first came from the hero of Moby Dick which is the classic novel of American prominent literature master Herman Melville in 19th century. Starbucks was founded in 1971. It is the leading retailer roaster of specialty coffee throughout the world. And it also is the owner of the brand of Starbucks. Starbucks-owned retail products include over 30 kinds of world top-class coffee beans, hand-made condensed coffee and many types of coffee cold and hot drinks, all kinds of fresh and tasty cakes and foods and colorful coffee machines and cups. In addition to coffee, Starbucks also offers such as tea (either hot or ice), pies, cakes and so on. The company through the production and sale of bottled Frappuccino coffee drink, double espresso and ice cream with joint venture partner. In 1971, Gerald Baldwin and Gordon Bowker launched the first franchised store and Starbucks company of coffee bean and condiment in Seattle. In 1987, the current chairman, Mr. Howard ∙ Schultz purchased Starbucks, led the company from business development across a number of milestones. Howard Schurz spent $4 million on restructuring Starbuck and pushing it to become Italian-style inclined, which indeed improved it by leaps and bounds. In June, 1992, it went public as the first professional firm in coffee domain, and later accelerated the increase of business and expansion of its brand. It has more than 9000 chain stores till February 20in 06, dotting through North America, Latin America, Europe, Middle East and Pacific areas. The company has more than 12,000 coffee shops, and employs more than 117,000 people in North America, Latin America, and Europe, Middle East and the Pacific Rim and other 37 countries.ugg classic short are on the Top in the List of Most Wanted Articles in 2009
For a long time, the company has committed to provide customers with the finest coffee and service and to create a unique Starbucks Experience. ugg bailey button â€[ Are They Still In Vogue? And it intends to make the Starbucks shop as the warm and comfortable third living space for people besides of workplace and home. At the same time, the company continued to reflect the corporate social responsibility through a variety of activities to contribute to the community, improve the environment, and return on partners and farmers on coffee growing areas. Starbucks has been valued as "The most esteemed enterpise" by American "Wealth" magazine, due to its unique enterprise culture and philosophy.
Its clients mainly constitute of white collars for suitable price, In general, the price of Starbucks coffee is not higher than the other competitors. So Starbucks is very popular among the students and urban white-collars in America and Canada. who, as senior intellectual with high salaries and loyalty idex, fancy quality goods, tasty food and exquisite art.
In recent years, at other convenient locations besides the retail stores, it produces and sells the Starbucks coffee and cream liqueur by the marketing and distribution agreements, and constantly develops the new products and brands like Tazo teas, Starbucks music disks, etc. Some Starbucks even locates in local stores like super markets, book stores(Starbucks doesn`t run these super markets or book stores).